Web 3 - Mainstream Influencer Adoption

✅ Why Influencer Marketing Works (When Done Right)

Crypto doesn’t have a hype problem.
It has a trust problem.

And trust is built by creators who already have it with their audience.

  • 91% of consumers trust creators over branded ads

  • Influencer-led content has 2–5x higher engagement than traditional ads

  • TikTok is the #1 platform for turning “crypto-curious” into active users

But one creator isn’t enough.

🔁 Why One Big Influencer Isn’t the Answer

Too many projects gamble their launch on one big-name crypto creator, hoping it all goes viral.

Here’s why that fails:

  • ❌ If they flop, your whole campaign flops

  • ❌ You get one tone, one angle, one audience

  • ❌ If their credibility’s shaky, it reflects on your project

Instead, we run multi-creator campaigns, which allow us to:

  • ✅ A/B test 10–50+ creators

  • ✅ Explore different hooks, angles, tones

  • ✅ Retarget best content via Spark Ads

  • ✅ Drive engagement from multiple tribes (tech, gaming, lifestyle, finance)

    I'm Interested

 

🌐 Why Mainstream Creators > Crypto-Native Alone

Crypto-native influencers are great—for validation within the space.
But mass adoption doesn’t live there.

Real reach means showing up where your next 10,000 users already hang out, not where your devs do.

That’s why we pair crypto-native creators with mainstream creators who actually drive action. They don’t just shill—they translate your project for people who would otherwise scroll past it.

👇 Here’s What That Looks Like in Practice:

🎮 Gaming Creators → Web3 Games / Metaverse Projects

  • These creators already talk to people who live online, enjoy grind mechanics, and love unlocking digital rewards.

  • Perfect for: Play-to-Earn, Metaverse platforms, NFT-based games

  • Example: A creator who posts about Diablo IV, Valorant, or mobile gaming can easily test a blockchain game drop, with a native POV.

👩‍👦 Mum Creators → Casual Games or Reward Apps

  • Mums post about kids’ routines, downtime, and lifestyle hacks.

  • They’re perfect for low-barrier, mobile-first Web3 games or apps with real-world utility.

  • Example: A mum creator demoing a casual game with a crypto rewards layer—“I’ve been playing this in the evenings, and it’s paid for my coffee all week.”

😂 Comedians / Skit Creators → Meme Tokens or Viral Projects

  • These creators thrive on trends and absurdity—which is exactly the tone meme tokens operate in.

  • They’re ideal for injecting humour and virality into meme coins, parody projects, or crypto experiments.

  • Example: A skit mocking “normie jobs” that ends with: “This is why I just bought $CATBUTT on Solana.”

💰 Personal Finance Creators → DeFi Tools & Yield Platforms

  • These creators have trust + logic appeal. Their audience is already financially curious and open to new ways to grow income.

  • Great fit for: DeFi protocols, staking platforms, wallets, savings apps

  • Example: “I moved £200 into this DeFi app last month—it’s now £220. Here’s how it works (in plain English).”

🎥 YouTube Shorts / Explainers → Crypto Tools & Onboarding

  • These creators shine when breaking down complex ideas.

  • Ideal for: Layer 1s, wallets, new chains, or anything that needs to be explained without putting people to sleep.

  • Example: “What is zk-rollup? Here’s the toaster analogy that finally helped me get it.”

🏠 Home & Lifestyle Creators → Tokenized Utility Products

  • Yes, even this. We’ve seen creators in niches like eco-cleaning, family budgeting, or home gadgets organically post about projects with real-world ties.

  • Example: “This product is part of a new loyalty app—every time I use it, I earn tokens I can redeem for home essentials.”

🔑 The takeaway:

Your audience isn’t just in Discord.
They’re in For You Pages, YouTube Shorts, and Instagram Reels—watching content from creators they already trust.

We help you reach them in ways that don’t feel like marketing—but convert like it.

 I'm Interested

❓Do you only work with non-crypto influencers?

Yes—by design.

We specialise in reaching mainstream, non-crypto creators because that’s where your future users are. Mass adoption won’t come from just shouting louder in crypto Twitter—it comes from trust-building in places people already spend their time: TikTok, YouTube Shorts, lifestyle content, gaming, finance, parenting, and more.

That said, we can reach out to crypto-native creators when it makes sense—especially for credibility within the space or validation pre-launch. But our focus is helping Web3 brands break out, not echo the same crowd.

❓How do you shift the power balance away from traditional talent agencies?

Most agencies represent creators and work to maximise their fees.
We flip that.

We work for you, the project. We design the campaign strategy, then have creators apply to be involved. That means:

  • You choose from creators who want in

  • No overpaying for clout that doesn’t convert

  • We control the tone, the fit, and the funnel

You're not renting hype—you’re building a system.

❓Can we pay in tokens or stablecoins?

Yes. We accept USD, USDT, and sometimes token allocations, depending on the project.
We’ll always agree this upfront.

❓How do you choose which influencers we work with?

We vet creators based on:

  • Engagement, not just follower count

  • Audience type (crypto-curious, gamers, finance followers, etc.)

  • Tone and trust

  • Willingness to follow the brief and actually drive results

Then we invite them to apply to your campaign. You don’t chase them—they chase the opportunity.

❓Do you run Spark Ads / paid campaigns too?

Yes. We start with organic influencer content. Then, once we see what performs, we scale it with Spark Ads to the right audiences—based on data, not hope.

❓How long does a campaign take to go live?

Rough timeline:

  • Strategy + prep: 2–3 days

  • Outreach + creator selection: 3–5 days

  • First posts live within 7–10 days

  • Full campaign: 3–4 weeks depending on size

Need to move faster? Just tell us.

❓Can we track performance?

Yes. You’ll get:

  • A Google Sheet with post links, views, and engagement

  • Affiliate / UTM tracking if needed

  • Spark Ad metrics (CTR, watch time, conversions)

We don’t do mystery marketing—you see everything.

❓Can we approve content before it goes live?

Yes—if you want to.
We can include approvals as part of your campaign process.

However, most successful TikTok content is authentic, not scripted. We brief creators tightly while still letting them talk in their own voice. That’s what makes it work.

❓What kinds of Web3 brands do you work with?

We partner with:

  • Web3 games

  • DeFi tools + staking platforms

  • Meme coins

  • Wallets & L2s

  • Utility-based tokens + NFTs

  • Real-world reward apps

Even if you’re early stage, we can help you craft the right campaign based on your goal: education, community, or conversion.

❓Do we have to manage the creators ourselves?

Not at all. We manage:

  • Outreach

  • Briefing

  • Content delivery

  • Spark Ads

  • Tracking & reporting

❓What countries do you work with?

Our focus is on creators and campaigns in the UK, Germany, USA, and Canada.

These regions offer the best mix of:

  • High-quality creators with real engagement

  • Crypto-curious mainstream audiences

  • Strong purchasing power and app adoption rates

  • Regulatory clarity for influencer partnerships

That said, we can also support international campaigns case-by-case—especially if you're looking to expand into new regions or test other markets.

I'm Interested